A fundamental tenet of communication theory is that because the purpose of communication is to transmit information, it is irreversible. There are no “take-backs.” Apologies for verbal or written foul-ups are hollow. Once it’s out there, it’s out there. We live in an era right now where companies and universities are doing background checks on prospective employees and students by scouring Facebook profiles, Twitter feeds and other social media activity. A regular person has nowhere to hide. Public figures are under much greater scrutiny.

Miami Marlins manager Ozzie Guillen learned that the hard way.

Not that he has ever hidden. He is no stranger to opening his mouth, inserting his foot, and still managing to demonstrate the capability to land in trouble. His latest misstep earned him a team-levied five-game suspension. The blogosphere and conservative baseball media population exploded. The first four words of Sean Gregory’s profile in Time Magazine are Guillen’s damning quote: “I love Fidel Castro.” He would go on to say he respected Castro’s survival skills, and that‘s what he loved about Castro. Communication is irreversible. No way to talk around that.

Guillen manned up. He didn’t put out a statement. He was contrite, apologizing to the Marlins and to the Cuban-American community that has helped make Miami the multicultural center it has become.

The aftermath and the analysis has been a series of contradictions. A combination of liberal versus conservative and wanting to have it both ways. The same people that in the past who have called Guillen “refreshing” for speaking unfiltered and disregarding the art of saying nothing, are now condemning him. Steven Goldman expresses his libertarian view at Bleacher Report:

…Those who are standing on the sidelines sniping and calling for suspensions and termination need to consider their own motives. Moral outrage is cheap when the target has been so spectacularly, in Guillen’s words, “dumb.” This is shooting Marlins in a barrel. It’s much harder to stake a stand on an issue that is in the grey zone, when others might snipe back at you.

He continued…

Let us be clear: There is a difference between suggesting the Marlins needed to suspend Guillen to appease the Cuban-American community and another to argue that the quality of his remarks themselves deserved suspension. The former is what political bloggers call “concern trolling,” posing as a helpful pal of some third party that really doesn’t need your advice, thanks. The latter is, first, un-American, not in terms of the Bill of Rights—this is not a First Amendment matter given that your employer can censor you in the workplace all they want—but that any call that encourages punishment for speaking one’s mind, no matter how offensive, should be antithetical to our very being.

Ken Rosenthal may have been one of those Goldman observed “standing on the sidelines sniping.” Monday, in his FOX Sports column, Rosenthal called for the Marlins to suspend Guillen. He wrote:

Good people make mistakes, and Guillen just made the biggest of his career. Chances are the matter will blow over; everything seems to blow over in this society of limited attention spans. But the Marlins shouldn’t allow it to blow over. No, the Marlins should take a stand.

Suspend Guillen.

Not because a protest group wants him out.

Because it’s the right thing to do.

There is outrage in Miami. There is outrage among the Latino community, not just the Cuban-American population in Miami. The juxtaposition of Guillen’s comments with the opening of the Marlins’ new stadium in Little Havana has much to do with that. Dave Zirin notes this in his latest piece at Edge of Sports.

Loria desperately needed a hot start for his team and some sugary sweet media coverage for his new ballpark. Then his new manager Ozzie Guillen decided to share his views about Cuba and Fidel Castro. … This issue is…now about whether the ire produced by Guillen’s words will be directed against Loria, his grab of public funds, and the entire Miami baseball operation. If that happens, this issue won’t die, but the Marlins might.

Keith Olbermann, speaking as a guest on Dan Patrick’s radio show, said that sports provide a forum for us, the public, to address sensitive social issues. That “sports are well ahead of the rest of society on these issues.”

The blog Platoon Advantage would beg to differ.

…It’s certainly understandable why the Marlins felt like they needed to react.

Though they didn’t feel the need to respond when team president David Samson called the people of Miami stupid. …There are dozens and dozens of equally or more foolish and offensive things done by Major League players, managers, coaches, front office types, and officials every year. And these offenses don’t get investigated by the Commissioner. These offenses don’t earn team-levied suspensions. These offenses don’t get noticed at all, despite the real damage they do to the communities where they happen. If we’re going to have such a low standard so as to punish Guillen for making a bad joke (make no mistake, there’s no way to honestly construe what Guillen said as a statement of support for Castro, his tactics, or his regime), where are the suspensions for everyone else who makes baseball look bad?

What can we learn from all the coverage? We know Guillen’s comments were wrongheaded on many levels. We know those comments will be available forever. We know that there is heavy criticism, much of it founded, much of it personal. We know that all of it is irreversible. And yet again, we learn that no matter how hard the general sports fan wishes politics and sports to be separated, they are inextricably linked.

[Photo Credit: Al Diaz and C.M. Guerrero/ Miami Herald]