I suppose they want to incur favor with the season ticket holder who is already paying highly inflated prices to see a team of elderly gents play catch for a few hours. It can't look good when the ticket holder ends up selling their unused tickets for $10 on game day. The market speaks and the Yankees don't like the impression it's giving off. At the old stadium, the secondary market used to be huge. On Stub Hub especially! Of course, a day at the stadium now is too expensive to begin with, starting with the ticket prices and then with the $12 Beers of the World.

Although, I am sure that a good chunk of season ticket holders are businesses and corporations that already write this stuff off under client development or some such ledger.

I was handed ALCS tickets this year. That used to be a miracle. They were great seats. Sad thing were the empty seats all around. The crowd was barely in the game. Of course, they were sucking. I could've easily been as happy in front of my HDTV. Blasphemy, I know. The problem isn't only Stub Hub. It's manifold; the new stadium, the team, greed, etc. As I said, the market hath spoken. It doesn't love the product.

Think about how it'll be the next couple of years when the team starts to collapse.

I'm very much hoping the Yankees have priced themselves out of the market and that, combined with the geezer squad they are fielding, will ultimately result in an experience that is affordable for people. And perhaps a little humble pie. Either that or baseball will become a generational thing and slowly fade from the consciousness of little boys (and girls) who grow up to have a little nostalgia and disposable income.

I heard a rumor that YES is going to start airing games through a blurry b&w broadcast filter to combat fans from not buying tickets and watching on those newfangled HDTVs.